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Category: Project Update



Press Release:

NaviGoGo web app pilot will show young people the fastest and cheapest routes within Dundee and North East Fife as pilot of the future of transport

A pilot project launching in Dundee and North Fife today is being billed as the future of transport, as young people aged 16-25 are invited to join a trial to find, book and pay for transport using a web app or their Young Scot card.

NaviGoGo, which was co-designed by young people for young people, is being delivered by a consortium led by ESP Group and includes Mudlark, National Entitlement Card (NEC), Route Monkey, SYSTRA and Young Scot.

The project received funding from Innovate UK to develop a Mobility as a Service (MaaS) platform to make it easier for young people to travel. The pilot service allows young people to directly book trains and taxis and provides information such as the fare and change required for buses and availability of car clubs. Healthy options including cycling and walking are also included in journey planning and linked to Young Scot Rewards

NaviGoGo also boasts innovative features such as the taxi fare splitting calculator, destination and transport reviews, the deal matcher and a link to Young Scot Rewards. During a six-month trial, £20 per month will be provided for free into each trial participant’s NaviGoGo account with the option to top-up with their own money as well. The first group of young people who live in Dundee and north east Fife will be trialling the service from today and a further 80 are being sought to use the service from December.

Steve Cassidy, Director of ESP Group, said: “We have worked intensively over six months with 16-25 year olds to co-design NaviGoGo. The resounding message we got from these young people was that there is no one-stop-shop for the traveller tailored to their own needs and circumstances.  As Scotland’s first Mobility as a Service pilot we’re excited about how the trial will inform future transport information and booking in Scotland and beyond.”

Young people aged 16-25 who live in Dundee or North Fife can register their interest for wave 2 of the trial by going to

Press Release of NaviGoGo: the customer facing brand of Scotland’s first MaaS trial

Press Release of NaviGoGo: the customer facing brand of Scotland’s first MaaS trial


Smoother journey for young travellers

New web application to bring different modes of transport together


Scotland’s first mobility as a service (MaaS) web application will be piloted in Dundee and Fife this autumn with 16-25 year olds. ‘NaviGoGo’ is seeking to solve many of the transport issues that young people face and provide a real alternative to owning a car or relying on lifts.


During co-design research for the project, young people identified safety, complicated timetables and unclear fare structures as some of their main concerns.


In response to the research, NaviGoGo offers streamlined and personalised information, payment and fulfilment for buses, trains, taxis, walking, car clubs and bike schemes – all in one single hub. This is to increase safety, simplify timetables, join up different modes of transport and help young people to find the cheapest way to complete their journey.


David Smith, NaviGoGo Project Manager at ESP Group said “We’re very interested in the new MaaS approach, but are keen to see it tailored to specific markets and people. Our NaviGoGo consortium wants to revolutionise how young people travel and how they relate to, use and combine transport modes and services to meet their unique lifestyle needs. During our co-design process, everything from transport concerns to difficulties and frustrations were discussed and, from this, we are currently developing the web app together with our young volunteers to help ease some of the headaches. NaviGoGo aims to boost ridership of public transport and other shared modes by creating a generation of travellers who don’t just immediately jump in the car as their default transport mode.”


Key features of NaviGoGo will include: a personalised journey planner with fare calculator responsive to a user’s profile and entitlements, a payment/fulfilment platform and a forum for users comments and feedback on different operators. NaviGoGo will also intelligently match individuals to deals and discounts and provide a taxi splitter tool to ease the pain of sharing the cost of a taxi journey with friends.


An early version of NaviGoGo will be tested in a six-month trial from October 2017 to March 2018 in Dundee and Fife.


The consortium is led by ESP Group and includes Young Scot, the National Entitlement Card Programme Office, optimisation specialist Route Monkey, SYSTRA and Mudlark. Together, these organisations secured funding to develop the service from the ‘Enhancing the End-to-End Journey’ competition funded by Innovate UK.

Appointment of WebApp developer

Appointment of WebApp developer

The Pick&Mix consortium are delighted to announce the appointment of Ember Technology Ltd as the Web App development partner of our innovative MaaS project. Following a targeted procurement process, where selected companies were invited to submit a response to the requirement brief, Ember Technology Ltd emerged as the strongest applicants and were formally contracted in early March.

“The Pick&Mix consortium were very impressed with Ember’s level of relevant experience and skills highlighted in their response to our brief. We are thrilled to have them on board and look forward to working with them”

David Smith,
Project Manager of Pick&Mix


Ember Technology Ltd is a highly innovative App & SaaS solution business specialising in digital engagement and service transformation. They have very significant experience of HTML5/Responsive Web App & Native Mobile App development working with Clients in Social Care, Sport, Health Services, Public Safety, Skills & Employability, Transport, Financial Services and Oil & Gas.

Ember’s solutions tend to be more extensive than simple mobile apps and typically include web-platforms with multi-stakeholder access points and apps which are focused on the context of engagement for the app user (e.g. services based on location, mobility etc). Rather than focusing on specific app development platforms, Ember use a range of appropriate technologies including Open Source LAMP Stack, Responsive/HTML5, iOS/Android, Appcelerator Titanium for Hybrid Applications. Ember also boast extensive skills with the use of mapping APIs, gamification, community engagement and have particular interest in Niche Social Networks.

“We are delighted to have been selected by the project consortium in the Pick&Mix project and look forward to helping this excellent idea become a reality.”

Joe Henry,
CCO of Ember Technology Ltd

Pick&Mix highlights from 2016

Pick&Mix highlights from 2016

As 2016 draws to a close it is amazing to reflect on how far our Innovate UK-funded Pick&Mix project has progressed. From writing the proposal and receiving the offer to delivering our first major milestone, it has been a year of great progress and hard work from the National Youth Team (NYT) and the Project Partners. The NYT have just finished pulling together all of the market research and key topic areas explored since the start of the project to prepare their service design recommendations to be presented back to the project team. We would like to say a huge thank you to all involved in the NYT and other participants for their commitment, creativity and hard graft.

Here are some of the highlights from the many project activities so far:

NYT sessions

Five NYT sessions have been held in Glasgow, Stirling and Edinburgh to explore the transport challenges of young people, generate peer-led market research and co-create the service design that will steer the project in the next stage. Our NYT was made up young people from 9 different local authorities covering both rural and urban areas, from Montrose and Orkney to Glasgow and Edinburgh. They have a wide variety of experiences, such as volunteering with Young Scot, holding MSYP positions, and working in the transport industry.

Focus Groups
As part of the market research phase of the Pick&Mix project, four focus groups were conducted with different cohorts of young people (16-25 year olds) around Scotland. These focus groups helped the NYT consider a wider range of views and enabled them to test emerging ideas. The first focus group was held with 6 young people living and working in small to medium sized rural towns around Angus (a Scottish local authority) at the end of November. The second, was held with 7 young professionals in Glasgow and the third was held with 10 students studying in Edinburgh. The final focus group was held in Arbroath (a medium sized rural town) with 5 high school students.

The outcomes of these focus groups were fed back in to the final design session of the National Youth Team.

National Survey
An online survey was prepared and launched to understand the transport challenges and barriers for a wider range of young people in Scotland. It had received over 500 responses over a 3 month running period. This data was analysed by the NYT in their final session to ensure that their recommendations consider the wider needs of their peers and provided a deeper understanding of the transport issues faced by Scottish young people. It will be referred to again when developing the business case for the new service, in the three iterations of user testing and as a reference point for the 6 month service trial which will be launching in October 2017.

What’s in store for 2017?
As we begin the New Year, the NYT and consortium will be working very closely together to refine the service design before beginning the next stage of the project: the build. Our technical team are itching to get started with developing Scotland’s first Mobility as a Service platform for young people as informed by our fantastic National Youth Team’s recommendations.
Watch this space for more project updates, interesting articles and key insights in 2017. Until then we hope that you have an excellent Christmas and we will see you in the New Year!

What transport challenges did you, or any young people you know, face in 2016? 

Supporting Rural Equality for Scottish Young People

Supporting Rural Equality for Scottish Young People

Rural accessibility is a key issue identified by Pick&Mix’s ‘National Youth Team’ – a group of 16-25 year olds shaping the new mobility service being designed and delivered within the project. When asked about their ambitions for the project, responses included “I want rural communities to be better represented and more accessible for young people” and we need a “better overall way of accessing transportation for both urban and rural settings”.

Around 25% of 16-25 year olds in Scotland are are living in non-urban environments [1]. At the same time there are rising expectation for high school leavers to continue into higher education, seek employment or undergo further training. With social inclusion and the need to ensure equal opportunities for all, high up on the Scottish agenda the importance of delivering accessible transport services across the country has never been greater. However, there is often a difficulty in providing good rural transport options when demand for such services will naturally be lower than for urban services. One of the key inequalities for many young people living in Scotland’s rural areas is reduced connectivity to the transport network. This hinders access to the resources and opportunities that many others take for granted. Young people, for instance, rate commuting as one of the main ‘red flags’ when looking at potential employers or further education opportunities[2].

In some cases, the perception amongst rural young people is that owning a car is the only viable means of transport in their local area. However, with the mounting pressure to reduce carbon emissions and improve air quality we must encourage young people to think differently about how they travel and offer them realistic alternative solutions which support access to similar opportunities presented to their peers living in better connected areas. Pick&Mix’s National Youth Team (NYT) will co-design a mobility service which aims to do just this. Co-designing helps the project to foster creativity and develops its capabilities to innovate. The NYT includes a broad range of young people from across Scotland in order to draw in a wide range of insights and deeper understanding of user needs. This will enable the generation of better ideas to deliver more valuable innovation to address the difficulties identified by the both rural and urban young people.

Pick&Mix is still at an early phase, with the NYT’s service recommendations due in the next 6 weeks. As such, we do not yet know exactly what the service will include. However, from the early feedback from the NYT we may expect requirements for: resources which help individuals to choose the best services available to them based on their preferences; easier ticketing and payment; and tools to help in emergency situations . In the longer-term, we hope to see changing attitudes to car ownership; better use of public transport; and reduced inequalities for rural young people.

[1] Including Accessible Small Towns, Remote Small Towns, Accessible Rural and Remote Rural classifications. Source: National Records of Scotland – Population estimates for 6-fold Urban Rural classification, 2002-2014 [Accessed 11/11/2016 at]

[2] The intergenerational foundation – No Entry! Transport Barriers facing Young People; 28 May 2013 [Accessed 10/11/2016]

First sessions of National Youth Team

First sessions of National Youth Team

Wednesday the 19th October saw the completion of the second round of the National Youth Team recruitment held in Glasgow. The other half of the NYT met at the end of September in Edinburgh.

The teams were exploring effective transport options and creating journey stories to help explore the topic of young people and transport in Scotland. The next session will be all about planning their market research activities to dig deeper into the problems and challenges that young people in Scotland experience with transport.

Keep up to date with their progress by searching #gopickandmix

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Enhancing the End to End Journey

Enhancing the End to End Journey

In 2015, Innovate UK launched the Enhancing the End-to-End Journey‘ competition.

Competition Briefing

The competition was “seeking innovative proposals that facilitate seamless end-to-end journeys for people and goods. The concept of end-to-end journeys aims to expand the thinking around mobility as a service, by developing truly multi-modal travel options and a single point of access for the customer (whether traveller or goods mover).”

Previous research has indicated that fewer younger people are learning to drive than in previous generations and their car ownership is reducing.  This led to discussions amongst the partners about how to deliver travel for younger people now and in the future. The Pick&Mix proposal set out the consortium’s plans to work with young people to design a new mobility service which will improve how they relate to, use, and combine travel modes and transport services to meet their lifestyle needs without the requirement to own a car. Pick&Mix was one of just seven successful proposals from the competition. Our project officially started on 1st June 2016, and we are currently in the early ‘discovery’ stages.


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