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Category: Mobility as a Service



Press Release:

NaviGoGo web app pilot will show young people the fastest and cheapest routes within Dundee and North East Fife as pilot of the future of transport

A pilot project launching in Dundee and North Fife today is being billed as the future of transport, as young people aged 16-25 are invited to join a trial to find, book and pay for transport using a web app or their Young Scot card.

NaviGoGo, which was co-designed by young people for young people, is being delivered by a consortium led by ESP Group and includes Mudlark, National Entitlement Card (NEC), Route Monkey, SYSTRA and Young Scot.

The project received funding from Innovate UK to develop a Mobility as a Service (MaaS) platform to make it easier for young people to travel. The pilot service allows young people to directly book trains and taxis and provides information such as the fare and change required for buses and availability of car clubs. Healthy options including cycling and walking are also included in journey planning and linked to Young Scot Rewards

NaviGoGo also boasts innovative features such as the taxi fare splitting calculator, destination and transport reviews, the deal matcher and a link to Young Scot Rewards. During a six-month trial, £20 per month will be provided for free into each trial participant’s NaviGoGo account with the option to top-up with their own money as well. The first group of young people who live in Dundee and north east Fife will be trialling the service from today and a further 80 are being sought to use the service from December.

Steve Cassidy, Director of ESP Group, said: “We have worked intensively over six months with 16-25 year olds to co-design NaviGoGo. The resounding message we got from these young people was that there is no one-stop-shop for the traveller tailored to their own needs and circumstances.  As Scotland’s first Mobility as a Service pilot we’re excited about how the trial will inform future transport information and booking in Scotland and beyond.”

Young people aged 16-25 who live in Dundee or North Fife can register their interest for wave 2 of the trial by going to

Press Release of NaviGoGo: the customer facing brand of Scotland’s first MaaS trial

Press Release of NaviGoGo: the customer facing brand of Scotland’s first MaaS trial


Smoother journey for young travellers

New web application to bring different modes of transport together


Scotland’s first mobility as a service (MaaS) web application will be piloted in Dundee and Fife this autumn with 16-25 year olds. ‘NaviGoGo’ is seeking to solve many of the transport issues that young people face and provide a real alternative to owning a car or relying on lifts.


During co-design research for the project, young people identified safety, complicated timetables and unclear fare structures as some of their main concerns.


In response to the research, NaviGoGo offers streamlined and personalised information, payment and fulfilment for buses, trains, taxis, walking, car clubs and bike schemes – all in one single hub. This is to increase safety, simplify timetables, join up different modes of transport and help young people to find the cheapest way to complete their journey.


David Smith, NaviGoGo Project Manager at ESP Group said “We’re very interested in the new MaaS approach, but are keen to see it tailored to specific markets and people. Our NaviGoGo consortium wants to revolutionise how young people travel and how they relate to, use and combine transport modes and services to meet their unique lifestyle needs. During our co-design process, everything from transport concerns to difficulties and frustrations were discussed and, from this, we are currently developing the web app together with our young volunteers to help ease some of the headaches. NaviGoGo aims to boost ridership of public transport and other shared modes by creating a generation of travellers who don’t just immediately jump in the car as their default transport mode.”


Key features of NaviGoGo will include: a personalised journey planner with fare calculator responsive to a user’s profile and entitlements, a payment/fulfilment platform and a forum for users comments and feedback on different operators. NaviGoGo will also intelligently match individuals to deals and discounts and provide a taxi splitter tool to ease the pain of sharing the cost of a taxi journey with friends.


An early version of NaviGoGo will be tested in a six-month trial from October 2017 to March 2018 in Dundee and Fife.


The consortium is led by ESP Group and includes Young Scot, the National Entitlement Card Programme Office, optimisation specialist Route Monkey, SYSTRA and Mudlark. Together, these organisations secured funding to develop the service from the ‘Enhancing the End-to-End Journey’ competition funded by Innovate UK.

IMPART Workshop Event – Mobility as a Service – Designing with Users at the Centre of the Proposition

IMPART Workshop Event – Mobility as a Service – Designing with Users at the Centre of the Proposition

IMPART Workshop Event – Mobility as a Service – Designing with Users at the Centre of the Proposition


This article was written by James Thomson, one of our National Youth Team co-designers, who presented at this event with a fellow co-designer, Shannon Goundry, and the Pick&Mix project manager.


31st January 2017

We had a great couple of days representing the Pick and Mix project at the IMPART conference in Loughborough.  Our project, led by ESP Group, aims to revolutionise the way young people travel across Scotland by creating an innovative Mobility as a Service (MaaS) application enabling seamless travel across the country.

The conference was led by IMPART (Intelligent Mobility Partnership) and showcased the work of companies and organisations currently involved in the delivery of Mobility as a Service applications.  Delegates from across Britain gave presentations about their work and proposed their ideas for the future.  Pick and Mix added a unique contribution, as we were the only delegates who had been directly involved in the grassroots planning processes for our project.  Other participants on the day – many directors of the companies they represent – were interested to hear about the work of Young Scot, the National Youth Team and the journey this co-designed venture has taken so far.

Attending the conference was not just about singing our own praises!  It was a great opportunity to find out about what other organisations are doing and how they are trying to incorporate the MaaS concept into what they do.  We started in October last year and will soon be at the stage where we can develop and design the interface of our final product.  There is a long way to go, but soon enough our user-centred technology will be accessible to all young people living in Scotland.

How changing technology is paving the way for Mobility as a Service

How changing technology is paving the way for Mobility as a Service

Our transport and travel decisions around cities, towns and the country are set to change throughout the next 20 years. Our personal devices are becoming our preferred gateway into the world of transport: live journey planning, traffic updates, demand based pricing, ride hailing, smart ticketing and contactless payments are already available through the devices that many of us can’t bear to be without.

Additionally, the ever increasing penetration of smart devices into our lives, our roads and our transport vehicles will shape the future of travel in the UK and beyond. More and more, these digital, internet-enabled, location-tracking technologies are linking together in the Internet of Things. At an infrastructure level, it is expected that in the (not so distant) future, Intelligent Transportation Systems (ITS) will make travel and traffic management better and safer for everyone. Twenty years ago, connected and intelligent mobility was envisaged to require a huge amount of costly, centralised, tangible infrastructure. But now, intelligent mobility systems are shaping up as a collection of readily available, physically de-centralised, hyper-connected devices.

These links, across a huge number of devices, will generate the big data that helps innovators understand and design services to help us manage our travel needs more efficiently. Additionally, some of the data generated is available on an open source basis reducing the barriers for new market entrants to create innovative solutions surrounding the world of transport.

One effect of our improving personal device and smart technology infrastructure and connectivity will be the creation of an ecosystem where new models of vehicle use and delivery of transport services can flourish. Personal car ownership is likely to become less prominent as our technology enables more appealing shared ownership models. The increasing reliability, attractiveness and prevalence of shared ownership models means they are projected to make up an increasingly large portion of our journeys[1]. Shared use hire fleets, such as car clubs, are becoming an increasingly popular model of use and this is one of the business models expected to be replicated in the newly emerging CAV (Connected and Autonomous Vehicle) market.

Connected and shared transport innovations could provide the answers to key issues of congestion, climate change and road accidents. With fewer vehicles (public, private and shared) on our roads, we can start to become greener, leaner, safer travellers in a system that works together, instead of modes working in competition. In order to achieve that however, these intelligent transportation systems require a means of integrating all of the de-centralised elements of the intelligent transportation system – and their associated data. This requirement is stimulating the development of Mobility as a Service (MaaS) platforms which can harness and pull together the expanding number of connected transportation options.



Public transport networks and tickets around the world

Public transport networks and tickets around the world

Public transportation can trace its routes back to ancient Greek mythology which depicted early forms of water ferries carrying corpses with coins underneath their tongue to pay the ferryman for their travel to Hades. However, the omnibus of Paris is believed to be the first organised system within a city like the thousands of networks found today across the world from Abu Dhabi to Zurich. But how do these public transport networks differ from each other over thousands of miles across continents and over borders?

Zurich, Tokyo, Munich, Singapore and Seoul (Korea) are seen by many to have the best transportation systems anywhere in the world; vast networks with multiple transportation modes which are clean, reliable and easy-to-use. Meanwhile, Sao Paulo (Brazil), Manila (Philippines) and Mumbai (India) are voted as having some of the worst systems in the world where overcrowding, inefficiency, disconnection and overpricing are experienced by many in their day-to-day use of these systems. Prices for public transport tickets can also vary significantly from city to city.


Image Source: Social Cops

Caracas in Venezuela, South America, is a notable example of this: it is an oddly expensive place for tourists to visit but the government there have been successful in keeping the cost of public transportation wildly affordable for the masses. Caracas’ modern underground network has a flat rate ticket price equaling just 9 pence for a single trip. Compare that to Copenhagen where the price of a single bus, tram or subway journey costs 36 times more at roughly £3.25. This is likely one of the contributing factors for Copenhagen’s status as king of the cycling cities where 17% of all trips in the city are made by bike. This has also been helped by the Danish government investing €373m since 2009 in cycle projects and infrastructure like Copenhagen’s enviable bike sharing network, Bycyklen.

Other examples of cities which differ from the norm include:

  •      Beyoglu in Turkey which has an underground funicular railway that climbs 60 vertical meters over half a kilometre from the seaside to the street;
  •      the maglev train in Shanghai which uses the negative forces of magnets to hover along a rail at a frictionless 431 km/h instead of traditional wheels on a rail track;
  •      And finally, the cgo yong (literally translated to the robotic cow) of Cambodia and Laos which is a kind of engine-on-a-welded-frame-cart-bus.

Image Source: Readers Digest

Meanwhile, Scotland’s public transport network is made up of all of the local bus services, express coaches, Scotrail national rail services, ferries, Glasgow’s subway and Edinburgh’s tram route. In addition to these traditional public transport networks in the last decade Scotland has seen the introduction of Glasgow and Stirling’s public bike sharing schemes, a number of car clubs (car sharing) around the cities and towns of Scotland and the introduction of services such as Uber and Gett in Edinburgh and Glasgow. However, in many cases linking up these networks, services and information related to them has not always been easy. This has paved the way for an integrated transport platform which can offer a new Mobility as a Service model to the people of Scotland.

Pick&Mix is a project which exists to develop the first Mobility as a Service (MaaS) platform in Scotland and it will be launched in 2018, aimed at 16-25 year olds, as a real and viable alternative to car ownership.


Featured Image Source: diplomacy and trade Europe

What is Mobility as a Service (MaaS) and why are Young People the most likely adopters?

What is Mobility as a Service (MaaS) and why are Young People the most likely adopters?

‘Mobility as a Service’ (MaaS) is a new model for mobility and transport delivery. When anything is sold ‘as a service’ it means that people are paying for use of or access to something or a group of things instead of owning them.  In the instance of MaaS, users can purchase mobility and transport services based on their actual needs, instead of buying the means of mobility (i.e. a car, a bike, tickets). This ‘service’ would be facilitated by a central service provider whose role it is to meet all of the mobility needs of that individual or group of individuals, such as a household.

The many individual transport services such as bus, train, car share and bike share facilities will still exist, but it is imagined that a new, centralised service provider will act as a broker between the individual and these transport/mobility service providers. As such, this central service provider would be able to create a ‘package’ of mobility for individuals or households that best suits their needs and their actual usage of transport. These packages could be similar to mobile phone contracts where instead of paying a monthly allowance to access a bundle of messages, phone calls and data, we would pay to access a bundle of modes and transport services.

A MaaS approach to transport provision can create significant benefits for a user by simplifying how people can access the best modes for each trip they make. For example, helping a user to assess their travel options in terms of the factors important to them, allowing them to book and pay for multiple modes in one transaction and enabling them to give and receive feedback after they have travelled. And, most importantly, they can do all of those things on one platform.

The Pick&Mix project uses the concepts and model of MaaS with the aim of making transport easier for young people. The outcome of the project will be a service co-designed by young people, for young people. We already know that young people are generally more pragmatic about their travel choices and that they are more likely to be multi-modal travellers. Even with journeys they undertake regularly, they tend to be less habitual than other demographic groups; varying mode choice to suit their immediate requirements. This ability and attitude has been bolstered and enabled by the fact that 90% of 16-24 year olds own a smartphone. Young people also have a higher willingness to try different modes of travel and are more likely to embrace emerging travel services such as car sharing or bike sharing schemes. Furthermore, young people are at the forefront of the emerging trends of ‘the sharing economy’ and are increasingly happy to pay for access to things rather than owning them outright. Through a MaaS approach, the Pick&Mix project can embrace these attitudes and trends, while also tackling other fundamental transport challenges which face young people today.

We have already begun gathering the views of young people as part of our research process through a national survey hosted on the Young Scot rewards platform.