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Author: David Smith



Bike sharing is coming to Dundee from today as part of NaviGoGo – Scotland’s first MaaS (Mobility as a Service) pilot. Ten bikes have been provided by NextBike – who operate over 125 bike share schemes around Europe – exclusively for the NaviGoGo trial participants. These will be distributed across three locations connecting the train station, the University of Dundee’s city campus and the City’s bus station.

The NaviGoGo MaaS pilot, launched in October this year in Dundee and North Fife with 13 BETA testers, is revolutionising the way young people aged 16-25 travel.  Using NaviGoGo, young people can plan, pay for and travel on trains, taxis, buses (weekly tickets) and now shared bikes through the newly developed WebApp or their Young Scot card. From today the second wave of triallists also join the pilot, meaning a total of 100 young people are testing the future of transport in Scotland.

NaviGoGo, which was co-designed by young people for young people, is being delivered by a consortium led by ESP Group and includes Mudlark, National Entitlement Card (NEC), Route Monkey, SYSTRA and Young Scot.

The project received funding from Innovate UK to develop a Mobility as a Service (MaaS) platform to make it easier for young people to travel. In addition to allowing young people to plan, pay for and travel on trains, taxis, buses and bikes, NaviGoGo also provides information on single fares and change required for buses as well as availability of car clubs. The healthy and sustainable options – cycling, walking and public transport use – are linked to Young Scot Rewards to incentivise travel on these modes. The NaviGoGo WebApp boasts other innovative features such as destination information and transport reviews, a taxi fare splitting calculator and a deal matcher.

Dr Steve Cassidy, Director of ESP Group, said: “Since the trial started in October it has been a great success and has seen our first group of young people benefit from its services. The trial marks a turning point for the transport industry: placing the young person at the heart of the project which was co-designed with 16-25 year olds. It is a revolutionary one stop shop for a young person’s travel needs.”

Logan, 16, said “It’s been really exciting to be one of the first people in Scotland to try NaviGoGo out and I’m really looking forward to seeing and using the NaviGoGo bikes in Dundee”



Press Release:

NaviGoGo web app pilot will show young people the fastest and cheapest routes within Dundee and North East Fife as pilot of the future of transport

A pilot project launching in Dundee and North Fife today is being billed as the future of transport, as young people aged 16-25 are invited to join a trial to find, book and pay for transport using a web app or their Young Scot card.

NaviGoGo, which was co-designed by young people for young people, is being delivered by a consortium led by ESP Group and includes Mudlark, National Entitlement Card (NEC), Route Monkey, SYSTRA and Young Scot.

The project received funding from Innovate UK to develop a Mobility as a Service (MaaS) platform to make it easier for young people to travel. The pilot service allows young people to directly book trains and taxis and provides information such as the fare and change required for buses and availability of car clubs. Healthy options including cycling and walking are also included in journey planning and linked to Young Scot Rewards

NaviGoGo also boasts innovative features such as the taxi fare splitting calculator, destination and transport reviews, the deal matcher and a link to Young Scot Rewards. During a six-month trial, £20 per month will be provided for free into each trial participant’s NaviGoGo account with the option to top-up with their own money as well. The first group of young people who live in Dundee and north east Fife will be trialling the service from today and a further 80 are being sought to use the service from December.

Steve Cassidy, Director of ESP Group, said: “We have worked intensively over six months with 16-25 year olds to co-design NaviGoGo. The resounding message we got from these young people was that there is no one-stop-shop for the traveller tailored to their own needs and circumstances.  As Scotland’s first Mobility as a Service pilot we’re excited about how the trial will inform future transport information and booking in Scotland and beyond.”

Young people aged 16-25 who live in Dundee or North Fife can register their interest for wave 2 of the trial by going to

Press Release of NaviGoGo: the customer facing brand of Scotland’s first MaaS trial

Press Release of NaviGoGo: the customer facing brand of Scotland’s first MaaS trial


Smoother journey for young travellers

New web application to bring different modes of transport together


Scotland’s first mobility as a service (MaaS) web application will be piloted in Dundee and Fife this autumn with 16-25 year olds. ‘NaviGoGo’ is seeking to solve many of the transport issues that young people face and provide a real alternative to owning a car or relying on lifts.


During co-design research for the project, young people identified safety, complicated timetables and unclear fare structures as some of their main concerns.


In response to the research, NaviGoGo offers streamlined and personalised information, payment and fulfilment for buses, trains, taxis, walking, car clubs and bike schemes – all in one single hub. This is to increase safety, simplify timetables, join up different modes of transport and help young people to find the cheapest way to complete their journey.


David Smith, NaviGoGo Project Manager at ESP Group said “We’re very interested in the new MaaS approach, but are keen to see it tailored to specific markets and people. Our NaviGoGo consortium wants to revolutionise how young people travel and how they relate to, use and combine transport modes and services to meet their unique lifestyle needs. During our co-design process, everything from transport concerns to difficulties and frustrations were discussed and, from this, we are currently developing the web app together with our young volunteers to help ease some of the headaches. NaviGoGo aims to boost ridership of public transport and other shared modes by creating a generation of travellers who don’t just immediately jump in the car as their default transport mode.”


Key features of NaviGoGo will include: a personalised journey planner with fare calculator responsive to a user’s profile and entitlements, a payment/fulfilment platform and a forum for users comments and feedback on different operators. NaviGoGo will also intelligently match individuals to deals and discounts and provide a taxi splitter tool to ease the pain of sharing the cost of a taxi journey with friends.


An early version of NaviGoGo will be tested in a six-month trial from October 2017 to March 2018 in Dundee and Fife.


The consortium is led by ESP Group and includes Young Scot, the National Entitlement Card Programme Office, optimisation specialist Route Monkey, SYSTRA and Mudlark. Together, these organisations secured funding to develop the service from the ‘Enhancing the End-to-End Journey’ competition funded by Innovate UK.

Appointment of WebApp developer

Appointment of WebApp developer

The Pick&Mix consortium are delighted to announce the appointment of Ember Technology Ltd as the Web App development partner of our innovative MaaS project. Following a targeted procurement process, where selected companies were invited to submit a response to the requirement brief, Ember Technology Ltd emerged as the strongest applicants and were formally contracted in early March.

“The Pick&Mix consortium were very impressed with Ember’s level of relevant experience and skills highlighted in their response to our brief. We are thrilled to have them on board and look forward to working with them”

David Smith,
Project Manager of Pick&Mix


Ember Technology Ltd is a highly innovative App & SaaS solution business specialising in digital engagement and service transformation. They have very significant experience of HTML5/Responsive Web App & Native Mobile App development working with Clients in Social Care, Sport, Health Services, Public Safety, Skills & Employability, Transport, Financial Services and Oil & Gas.

Ember’s solutions tend to be more extensive than simple mobile apps and typically include web-platforms with multi-stakeholder access points and apps which are focused on the context of engagement for the app user (e.g. services based on location, mobility etc). Rather than focusing on specific app development platforms, Ember use a range of appropriate technologies including Open Source LAMP Stack, Responsive/HTML5, iOS/Android, Appcelerator Titanium for Hybrid Applications. Ember also boast extensive skills with the use of mapping APIs, gamification, community engagement and have particular interest in Niche Social Networks.

“We are delighted to have been selected by the project consortium in the Pick&Mix project and look forward to helping this excellent idea become a reality.”

Joe Henry,
CCO of Ember Technology Ltd

IMPART Workshop Event – Mobility as a Service – Designing with Users at the Centre of the Proposition

IMPART Workshop Event – Mobility as a Service – Designing with Users at the Centre of the Proposition

IMPART Workshop Event – Mobility as a Service – Designing with Users at the Centre of the Proposition


This article was written by James Thomson, one of our National Youth Team co-designers, who presented at this event with a fellow co-designer, Shannon Goundry, and the Pick&Mix project manager.


31st January 2017

We had a great couple of days representing the Pick and Mix project at the IMPART conference in Loughborough.  Our project, led by ESP Group, aims to revolutionise the way young people travel across Scotland by creating an innovative Mobility as a Service (MaaS) application enabling seamless travel across the country.

The conference was led by IMPART (Intelligent Mobility Partnership) and showcased the work of companies and organisations currently involved in the delivery of Mobility as a Service applications.  Delegates from across Britain gave presentations about their work and proposed their ideas for the future.  Pick and Mix added a unique contribution, as we were the only delegates who had been directly involved in the grassroots planning processes for our project.  Other participants on the day – many directors of the companies they represent – were interested to hear about the work of Young Scot, the National Youth Team and the journey this co-designed venture has taken so far.

Attending the conference was not just about singing our own praises!  It was a great opportunity to find out about what other organisations are doing and how they are trying to incorporate the MaaS concept into what they do.  We started in October last year and will soon be at the stage where we can develop and design the interface of our final product.  There is a long way to go, but soon enough our user-centred technology will be accessible to all young people living in Scotland.

Pick&Mix highlights from 2016

Pick&Mix highlights from 2016

As 2016 draws to a close it is amazing to reflect on how far our Innovate UK-funded Pick&Mix project has progressed. From writing the proposal and receiving the offer to delivering our first major milestone, it has been a year of great progress and hard work from the National Youth Team (NYT) and the Project Partners. The NYT have just finished pulling together all of the market research and key topic areas explored since the start of the project to prepare their service design recommendations to be presented back to the project team. We would like to say a huge thank you to all involved in the NYT and other participants for their commitment, creativity and hard graft.

Here are some of the highlights from the many project activities so far:

NYT sessions

Five NYT sessions have been held in Glasgow, Stirling and Edinburgh to explore the transport challenges of young people, generate peer-led market research and co-create the service design that will steer the project in the next stage. Our NYT was made up young people from 9 different local authorities covering both rural and urban areas, from Montrose and Orkney to Glasgow and Edinburgh. They have a wide variety of experiences, such as volunteering with Young Scot, holding MSYP positions, and working in the transport industry.

Focus Groups
As part of the market research phase of the Pick&Mix project, four focus groups were conducted with different cohorts of young people (16-25 year olds) around Scotland. These focus groups helped the NYT consider a wider range of views and enabled them to test emerging ideas. The first focus group was held with 6 young people living and working in small to medium sized rural towns around Angus (a Scottish local authority) at the end of November. The second, was held with 7 young professionals in Glasgow and the third was held with 10 students studying in Edinburgh. The final focus group was held in Arbroath (a medium sized rural town) with 5 high school students.

The outcomes of these focus groups were fed back in to the final design session of the National Youth Team.

National Survey
An online survey was prepared and launched to understand the transport challenges and barriers for a wider range of young people in Scotland. It had received over 500 responses over a 3 month running period. This data was analysed by the NYT in their final session to ensure that their recommendations consider the wider needs of their peers and provided a deeper understanding of the transport issues faced by Scottish young people. It will be referred to again when developing the business case for the new service, in the three iterations of user testing and as a reference point for the 6 month service trial which will be launching in October 2017.

What’s in store for 2017?
As we begin the New Year, the NYT and consortium will be working very closely together to refine the service design before beginning the next stage of the project: the build. Our technical team are itching to get started with developing Scotland’s first Mobility as a Service platform for young people as informed by our fantastic National Youth Team’s recommendations.
Watch this space for more project updates, interesting articles and key insights in 2017. Until then we hope that you have an excellent Christmas and we will see you in the New Year!

What transport challenges did you, or any young people you know, face in 2016? 

Focus on Focus Groups

Focus on Focus Groups

Themes into features

Through diligent research and lively debate, the National Youth Team has identified a set of key themes to consider when building the mobility platform. These themes include information, safety, ownership, trust, and fun. The next problem for the project team and the National Youth Team to solve is: how do these themes translate into useful features of a potential Pick&Mix platform?

With this in mind, the project team have recently held four focus groups, with 6-10 participants in each, to discuss the key themes with young adults (ages 16-25): one with University students in Edinburgh, one with young professionals in Glasgow, one with Call Centre staff in Arbroath (as an example of a small-medium sized town) and one with a rural high school in Angus. The focus groups tested potential features of the emerging mobility platform, discussing the functionality of different features and ranking their relative importance in order.

Differences and commonality between focus groups                                                                                                     

Of all the themes identified by the National Youth Team, the number one priority identified across focus groups was basic travel information: accurate and easy to access prices, times and updates across multiple modes. Additional lifestyle features around themes such as safety and fun were valued but viewed as ‘nice to have’ extras.

Of the ‘nice to haves’, a feature which appealed to all groups was the ‘guaranteed ride home’ e.g. a taxi ride if you miss the last bus home. However, some priorities differed between the four cohorts that we spoke to during focus groups.

The University students in Edinburgh were enthused by features which would allow them to personalise their mobility service, such as the ability to continually change their subscription or by personalising journey searches.

Conversely, the young professionals in Glasgow valued efficiency above all else; getting information, and getting to their destination, quickly.

The groups in Arbroath and Angus felt more constrained by their transport options, and so were excited by the opportunities that Pick&Mix could bring in their local area and when they travelled to cities. Particularly valued was access to bikes through bike share or hire schemes.

Will Pick&Mix be desirable?

Towards the end of each focus group, participants were asked: would you be interested in using a new mobility platform which addresses these key issues? The answer was an overwhelming yes! Most could see how the service could simplify their transport needs BUT only if the platform works well. Whilst the service resulting from the Pick&Mix project aims to go beyond just providing transport information, by integrating into wider lifestyle needs, we must ensure that the core service: providing up to date, integrated, basic information, is of high quality. No matter how attractive other features of a mobility platform are, this will be a determining factor of whether the service is used in the first place.

How Young People Around the World Travel

How Young People Around the World Travel

Trains, planes, automobiles and much more… there’s loads of ways to travel! And whilst cycling might suit one persons’ journey, another person might have to rely on a car to get around. It can all depend on the distance they are travelling, the cost, where they are going and how good the local public transport is. Walking is the most popular way to travel for Scottish students – at school, college and university. After that it’s catching a lift in a car, going by bus and cycling. But how do other young people travel around the world?


The subway is the most popular way to get around in Tokyo. Young Japanese students and workers are a significant part of the eight million people who use the metro every single day. Shinjuku Station, in particular, has over 3.6 million daily passengers making it the busiest in the world. We’ll never complain about having to stand on the bus again!


Train is the most popular way of getting around in India. The rail network is the fourth longest, and most heavily used by the country’s 1.3 billion people, in the world. Eager to avoid the commuting chaos, most Indians prefer to walk, cycle or use traditional tuk-tuks.


Nomads spend their entire life travelling. There are communities all over the world who never settle in one place permanently. Lots of children in these communities learn a mix of academic and traditional skills on the move which they continue to use into their adult lives.


In Scotland, most of the travelling we do is to get to work or school, visit friends or to have fun. But in many countries, people need to travel just to survive. Nearly one billion people need to travel to access clean water. In Sub-Saharan Africa, women and children travel on average six kilometres every day to collect fresh water. The more time spent travelling for essentials like water means less time spent at school or working.

Most of us are lucky enough to live relatively close to our schools, places of study and work. But for some remote communities around the world, travelling every day involves an obstacle course of rivers…




….and mountains.

The Pick&Mix Project will help all people make all types of trips from getting to school or uni, through to making their first commute. Tell us about your opinions and experiences of travel.

How changing technology is paving the way for Mobility as a Service

How changing technology is paving the way for Mobility as a Service

Our transport and travel decisions around cities, towns and the country are set to change throughout the next 20 years. Our personal devices are becoming our preferred gateway into the world of transport: live journey planning, traffic updates, demand based pricing, ride hailing, smart ticketing and contactless payments are already available through the devices that many of us can’t bear to be without.

Additionally, the ever increasing penetration of smart devices into our lives, our roads and our transport vehicles will shape the future of travel in the UK and beyond. More and more, these digital, internet-enabled, location-tracking technologies are linking together in the Internet of Things. At an infrastructure level, it is expected that in the (not so distant) future, Intelligent Transportation Systems (ITS) will make travel and traffic management better and safer for everyone. Twenty years ago, connected and intelligent mobility was envisaged to require a huge amount of costly, centralised, tangible infrastructure. But now, intelligent mobility systems are shaping up as a collection of readily available, physically de-centralised, hyper-connected devices.

These links, across a huge number of devices, will generate the big data that helps innovators understand and design services to help us manage our travel needs more efficiently. Additionally, some of the data generated is available on an open source basis reducing the barriers for new market entrants to create innovative solutions surrounding the world of transport.

One effect of our improving personal device and smart technology infrastructure and connectivity will be the creation of an ecosystem where new models of vehicle use and delivery of transport services can flourish. Personal car ownership is likely to become less prominent as our technology enables more appealing shared ownership models. The increasing reliability, attractiveness and prevalence of shared ownership models means they are projected to make up an increasingly large portion of our journeys[1]. Shared use hire fleets, such as car clubs, are becoming an increasingly popular model of use and this is one of the business models expected to be replicated in the newly emerging CAV (Connected and Autonomous Vehicle) market.

Connected and shared transport innovations could provide the answers to key issues of congestion, climate change and road accidents. With fewer vehicles (public, private and shared) on our roads, we can start to become greener, leaner, safer travellers in a system that works together, instead of modes working in competition. In order to achieve that however, these intelligent transportation systems require a means of integrating all of the de-centralised elements of the intelligent transportation system – and their associated data. This requirement is stimulating the development of Mobility as a Service (MaaS) platforms which can harness and pull together the expanding number of connected transportation options.



First sessions of National Youth Team

First sessions of National Youth Team

Wednesday the 19th October saw the completion of the second round of the National Youth Team recruitment held in Glasgow. The other half of the NYT met at the end of September in Edinburgh.

The teams were exploring effective transport options and creating journey stories to help explore the topic of young people and transport in Scotland. The next session will be all about planning their market research activities to dig deeper into the problems and challenges that young people in Scotland experience with transport.

Keep up to date with their progress by searching #gopickandmix

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