The consortium behind the Pick&Mix Project includes ESP Group, SYSTRA, Young Scot, Mudlark, Route Monkey Ltd and the Scottish National Entitlement Card Programme Office. Together they have secured funding to develop the app from the ‘Enhancing End-to-End Journeys’ competition run by Innovate UK, the UK’s innovation agency. The partners plan to create a mobility service for 16-25 year olds that offers choice and flexibility and involves young people in every stage of the design of the service.
ESP Group (Lead): Transport technology supplier providing elements of the mobility service including smart ticketing, account fulfilment, and multi-channel customer support. ESP has unrivalled client portfolio including ATOC Railcards, TfL, Abellio and many UK concessionary authorities – contacts that will be valuable for commercial development and dissemination. ESP is developing a mobility service for over 60s, creating transferable knowledge of commercial & technical challenges for Pick&Mix, including data requirements.
Young Scot: Young Scot is the national youth information and citizenship charity for Scotland, and currently has a membership of over 640,000 plus members across Scotland. Young Scot provides all young people in Scotland aged 11-26 with information, ideas and incentives to enable them to make informed decisions and choices, turn their ideas into action and take advantage of opportunities available throughout Scotland and beyond.
SYSTRA: Forward-thinking consultancy delivering high quality, sustainable transport solutions. Excellent track record of delivering and analysing behaviour change programmes, including with children and young people.
Mudlark: User interface and user experience designers creating playful experiences with locative and travel data. Mudlark will design the full user experience of Pick&Mix to encourage users to think differently about transport choices. Mudlark will also contribute to the consideration of the feedback loops between users and operators. Pick&Mix complements Mudlark’s existing work in the gamification of mobility.
Route Monkey: Leading-edge algorithm specialists, based in Livingston, who will develop the Mobility Insight Tool. Route Monkey brings prior experience of mobility optimisation algorithms which can be tailored for this market.
National Entitlement Card (NEC) – run by Dundee City Council on behalf of Scottish Government: Established in 2006, NEC is a smartcard held by 2.1m Scots – including 1.1m over 60s and 640,000 11-25s. It supports 30 applications including travel concession, Young Scot, school cashless catering and proof of age, library and leisure.